E-Learning Inbound Marketing Strategy
5 Steps to Increase Your Sales and Profits.
Inbound marketing for e-learning project is a strategy designed to attract potential learners to your Learning management System (LMS) instead of you having to go out and hunt for new customers.
It’s all about creating helpful content that people want to find, share, and link to so it also has the double benefits of increasing your search engine visibility too.
Steps :
Define your target market
Create a Content Marketing Strategy
Develop your marketing assets
Build Out Your Marketing Strategies
Measure and refine your progress
E-Learning Inbound marketing involves using various tactics such as blog posts, social media, video, and websites to bring potential learners to your elearning platform rather than trying to find them yourself.
If you are currently investing in outbound marketing methods such as cold calling or sending out emails hoping someone will buy your product or service then it’s time for an inbound transformation.
Read on for our six-step inbound marketing strategy that will grow your business profitably.
E-Learning Inbound Marketing Strategy
Define your target market
Before you create any marketing assets you need to know who your ideal customer is. If you are not clear on the type of person you want to attract to your business then you will have a much harder time attracting them as learners.
The first step to creating an effective elearning inbound marketing strategy is to understand who you are marketing to.
You will likely find your target market selection is broken down into two main types of customers – B2B and B2C. B2B marketing is selling courses or elearning services to other businesses, B2C marketing is selling online training or services directly to Learners.
List :
Write a clear description
Define outcomes and goals
Review the problems solve by the training
Training duration
Provide a freemium content
When creating your marketing assets it is important to keep your market segmentation in mind so you are only creating content that would be of interest to your specific target audience.
Defining your target market will help you create value-driven marketing assets that are likely to increase your sales and profits.
Create a Content Marketing Strategy
After you have discovered who your ideal client is and what their buying journey looks like, it is important to understand how to attract them to your business.
You need to create a content marketing strategy. A content marketing strategy for elearning courses is a plan to create content that attracts your target market to your project and ultimately converts them into paying Learners.
It is all about understanding what your learners want to read and providing that content so they can find you and click on your affiliate links or buy your online courses or services.
If you have ever been to a e-learning platform and found yourself scrolling through the courses catalogue, only to get to the end of the page and wonder why you watch it in the first place, there is a good chance you have encountered a poorly executed content marketing strategy.
You may have been looking for information or solutions related to a particular problem and not found what you were looking for. Content marketing for eLearning project is a great way to build trust with your audience and inform them about the solutions they are searching for.
It is all about understanding your learners and creating e-learning content that is valuable to them so they trust you and want to buy from you.
The more useful content you create and distribute on a consistent basis, the more traffic you will get and the more sales you will make as a result.
Develop your marketing assets
No matter what eLearning marketing strategies you use, you need to develop the assets that allow you to execute them.
Video Marketing
E-Book
Newsletter
SEO Blog
Webinars
Expert Interview
Freemium
Youtube offers great opportunities.
You need a well design courses catalogue if you are going to be marketing your courses catalogue or a landing page if you are going to be marketing your services.
Once you have developed the assets, it’s time to start distributing them. Once again, keep your market segmentation in mind as you are likely to attract a wider audience than just your target market.
However, you want to make sure you are not spamming anyone with your content. You need to make sure that when you are distributing it, you have permission to do so.
Build Out Your Marketing Strategies
Once you have developed your marketing assets it is time to implement your marketing strategies.
Marketing strategies usually include :
Social media marketing,
Search engine optimization (SEO),
Email marketing,
Content marketing,
Video Marketing,
And paid ads.
Make sure you are not focusing all your attention on just one strategy. You want to diversify your marketing efforts so you are not putting all your eggs in one basket or relying on a single source of traffic to your marketing website for SEO.
If you rely on one strategy, when that strategy does not work, your entire marketing plan may be negatively affected as well. If one strategy is not working for you, don’t quit on it right away.
Give it some time and tweak it as needed.
There is no rule that says if one strategy doesn’t work, then all the other strategies are guaranteed to fail as well.
Measure and refine your progress
Once you have implemented your e-learning marketing strategies you need to measure their progress and make adjustments as necessary.
If one or more strategies is not generating the results you are looking for, don’t quit on them immediately. Give them some time to generate results. Be patient and tweak them as needed.
It is important to measure your progress because it helps you to discover which e-learning strategies are working and which ones need to be refined.
It also helps you to make more informed decisions when it comes to spending your marketing budget.
Wrapping up
If you want to grow your business profitably, then you need to start investing in inbound marketing. Inbound marketing for e-learning is a strategy designed to attract potential customers to your business instead of you having to go out and hunt for new customers.
Recap :
Send Newsletters
Invest in Video Teasers
Define goals and achievements
Offer Freemium
Get Endorsements
Interview your experts
Create a blog
Use Social media as Youtube
Connect with Influencers
Paid Ads
It’s all about creating helpful content that people want to find, share, and link to so it also has the double benefits of increasing your search engine visibility too.
Learn More :
https://www.thelearning-lab.com/blog-elearning-platform/16-tip-to-market-your-elearning-courses